Watching is Easier Than Reading

Have you taken notice of your own internet use habits? Would you rather read large paragraphs if a video is also available that explains the same thing? It’s not meant as an insult, but people online are somewhat lazy when it comes to getting information. It’s not a bad thing, humans are wired to try to use the least amount of effort required to get something done. So, communicating through video is effective when your audience has a short attention span.

About the author: Austin