Create content your audience want to see. In a broad sense, people like to engage with video content that is informational, inspirational or entertaining. For example, if you’re have a product to sell, you could create quality videos that aim to solve your audience’s problems. It could be a how-to or tutorial involving your product. E-commerce sites improve their users’ shopping experience and generate more leads by having video right on the product page that demonstrates the uses and features. Don’t forget the emotional connection factor. You will be more likely to make an impression on someone if you share an inspirational story that aligns with your brand’s image and mission. The opposite may occur if instead you make video content that goes on and on talking about the company itself. A large part of internet users are there for entertainment. Producing a video for laughs and diversion is another effective way to connect with your audience through videos.