156551 IIEA Logo Final

Create Great Compositions

Just as important as coming up with good content is composing it in a way that makes sense. Utilizing video editing software to simply piece together clips is not all there is to it. Have a strategy in place for how you want to impact your viewers. This will help you when working with...

Watching is Easier Than Reading

Have you taken notice of your own internet use habits? Would you rather read large paragraphs if a video is also available that explains the same thing? It’s not meant as an insult, but people online are somewhat lazy when it comes to getting information. It’s not a bad thing, humans are wired to...

Types of content

Create content your audience want to see. In a broad sense, people like to engage with video content that is informational, inspirational or entertaining. For example, if you’re have a product to sell, you could create quality videos that aim to solve your audience’s problems. It could be a how-to or tutorial involving your...

The Success of Online Video Content

The name of the game for modern day marketing with content is people’s attention. In fact, the average attention span of online users, including the 191 million watching video content (source), is 8 seconds. Your audience expects information to be quick and clear. Marketing experts will reassure that traditional methods of online advertising are...